Course Details
Course Duration – One day
Course Objectives
This course covers the skills you need to market and maintain a web site effectively. The course has been designed for people who will be responsible for maximising the potential of their company’s web site. The course is suitable for people using Adobe Dreamweaver or Microsoft FrontPage. The course is 100% hands-on, with exercises to help delegates practice the new skills they learn.
Course Content
Maintaining your Web Site
Maintenance
- FTP
- FTP clients
- Configuring FTP clients
Update your Web Site
- Keeping your web site fresh
- Designing your web site for growth
- Ongoing design for the Search Engine
- WAP
Marketing your Web Site
Factors Affecting the Speed of your Web Site
Using Relevant Text
- Using relevant key words in your web pages
- Learning not to Spam the Search Engines
Using Meta Tags
- How to add Meta Tags
- Examples of good HTML inserted Meta Tag codes
Marketing your Web Site
- The major Search Engines and Directories
- How the major Search Engines and Directories work
- How to register with the major Search Engines and Directories
- Building and maintaining site traffic
- Doorways
Measuring Site Traffic – Monitor
- The differences between hits, page retrievals, visits and visitors
- Problems of measurement
- Log file analysis
- IP Address
- Cookies
- Log file analysis solutions
Auditing Site Traffic – Analysis
- Problems of Audit
- Catching Spider Frames
Top Maintenance, Marketing & Design Tips
Prerequisites
A basic knowledge of either Dreamweaver or FrontPage.